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Good Design Moves the World

Nicole Rassmuson is a designer who’s built her career on moving people, products and ideas. As a Swedish American who has spent the last 30 years living and moving across borders, gaining influence from different cultures, people, and industries, Nicole’s unique visual aesthetic delivers a Design That Moves. Her work evokes emotion and shifts perspectives, to launch new ideas and impact positive change.

Explore Nicole’s collaborations with architects, creatives, galleries, museums and lifegiving organizations and corporations.

Design that Moves

Nicole Rassmuson

Nicole Rassmuson ©ArtisanMinds

Nicole Rassmuson

Founding Partner

Nicole is an internationally known designer and art director who has worked in London, New York, Hong Kong, Stockholm, and Santa Fe. Her love for design stems from her multilingual background, which eventually led her to spend many years observing and learning the language of symbols and graphics. Alongside her primary discipline in visual communications, Nicole is a strategic thinker specialized in branding that combines design creativity with best entrepreneurial practice. In the past 30 years, she has created groundbreaking work for national and international clients including: the Victoria and Albert Museum, Stockholm University, the Henry and the Camille Dreyfus Foundation, and the Rockwell Group. She has created corporate identities, marketing and sales materials, and advertising programs for a range of commercial and non-profit organizations and manages multi-disciplinary marketing teams. She has been designing in Santa Fe for the past 18 years with brands such as Mix Santa Fe, The City of Santa Fe Arts Commission, Current Media Festival and New Mexico Tourism to institutions like Site Santa Fe, Performance Santa Fe, the Georgia O'Keeffe Museum and IAIA.

The art of noticing is to rediscover what really matters to you. In the era of white noise and distraction, the ability to experience and be present – to think and to see and to listen – is often lost. As a designer, I use a series of simple and playful exercises to help me become a clearer thinker, a better listener, and make my studio a more creative workplace. These practices allow me to identify what really matters when creating Designs that Move.

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